There is a great deal of excitement about social media right now, and rightly so. It’s an effective and economical way to promote a small business online. New prospects and customers may use Facebook to search for a company or organization by name if they can’t be found on a search engine. Facebook or Twitter should direct them there. Though these are powerful small business online marketing tools, they should not be seen as a replacement for a website.Companies and organizations with their own websites will want to use social networking strategies to push traffic through their own websites – where goods or services are described, pictured, and sold.Facebook, Twitter and LinkedIn are great places for companies to make contact with the public, receive positive and negative feedback about products or services, and expand their online visibility to a wider marketplace. Vetting online traffic to a company or organization’s website should be the ultimate goal. Ideally, this is where the visitor will gain a broader perspective about the company or organization and be ‘sold.’Drive Traffic from a Social Networking Account to a Website
Facebook, Twitter and LinkedIn allow members to post links to websites of interest. Click-through traffic is when a visitor arrives at a company website from another location on the Web – such as Facebook or Twitter. Increase click-through traffic from social media sites by posting specials, online coupons, events, news items, interesting facts, and more. When posting a thought for the day, link to pages on the website that are in sync with the conversation. When appropriate, link to pages that are a call to action, such as a contact us form — especially when an online special or coupon is promoted. DO NOT post links to company home page over and over again. Friends and associates will be annoyed by this. Link to interesting website content, blogs, news articles and audio and video podcasts. Summarize what is included in the website link in an attractive, interesting way, to receive more click through traffic. If a company or organization website is lean on content, begin developing and adding new pages and posts to increase SEO and enhance a social networking campaign.Don’t Forget Social Bookmarking Sites
Though Facebook, LinkedIn and Twitter seem to receive the most attention in the world of social media, there are other large websites, known as social bookmarking sites, that can be as effective at driving click through traffic to a website. Examples of these sites include StumbleUpon, Digg, Diigo, Delicious, and more. These websites allow members to post links to other websites of interest. Short, compelling summaries tend to attract the most traffic. Photographs (on the web page that is linked) will make the post visually appealing. Visitors to social bookmarking sites are not usually there to collect friends but to inform visitors about websites that provide great information and are user friendly. Feel free to post links to favorite websites (other than the company site) to make your account authentic.Measuring Facebook, Twitter and LinkedIn Traffic to a Website
A company stakeholder or executive of an organization will want to know the return on investment (ROI) for social media campaigns. In order to measure traffic effectively, a Google Analytics account or other statistical analysis program must be ‘attached’ to the website. At the end of the month, review Google Analytics to identify which social media sites are sending click-through traffic to a website, how much traffic is coming through, and which country, state or region it is originating from.Create a Wave of Popularity With Social Media
Using social media in tandem with a website is a wonderful way to create a wave of interest in a company or organization. In order to be most effective, weekly posting to social media accounts is recommended. Consistent posting is essential to increase click through traffic to a website.Once a visitor arrives at a company website, make sure an attractive, easy to use web design keeps them there.For more information about social media campaigns, or SEO, visit http://www.conversionpipeline.com.
Why Marketing With Social Media Is Critical to SEO and SEM
Benefits of Payday Loans
Next time you are in dire need of some cash, and you want to get it quickly, you can consider payday loans. This type of loans is relatively new on the market.So far, the traditional ways of procuring a loan were mainly through credit cards or by applying for personal loans. Certainly, these are well accepted and appreciated options for anyone, but they do come with their own limitations. When using credit cards, you are prompted to spend a lot more than perhaps you could afford. In fact, they were designed exactly for this purpose, as they allow you to pay a specified minimum amount, and thus extend the payment of your dues for a long time to come.This design works to the benefits of the companies that issue credit cards, as they keep earning interest on the late payments made by you. Personal loans generally make a better option, but qualifying for such loans is quite cumbersome, needing a lot of time and a detailed check of your credit score before any answer is given.This new product comes to the rescue of people who are unable to qualify for credit cards for whatever reasons, or who want to avoid the hassle of getting one. Though the reputation of payday loans is bad, they make a good substitute for traditional lending. They are highly popular with certain sections of our society. Here are the main benefits of payday loans:
The process of getting a payday loan is very easy, comfortable and fast. You may apply for a loan and expect the funds to be in your bank account in a matter of hours. No traditional bank can match that speed of sanctioning a loan. This is possible due to the online procedures for getting and disbursing the loans. The borrower simply needs to fill up an online application, giving some personal details, and then wait for the loan that will come through very soon.
Since these are short-term loans, you don’t need to face the problem for a long time. These loans are meant to help you overcome your financial problem for a short time. It is comforting to know that you won’t be under debt for long. However, most people tend to believe that you’ll land up in a big mess if and when failing to make your commitments; you should know that this is not true most of the time. The lenders offering payday loans do realize that there will be some defaulters, and they have accordingly designed their plans. Instead of taking any other action, they will just ban the client from utilizing the facility in the future.
Your chances of getting a loan from the businesses offering payday loans are certainly higher as compared to other financial institutions, like banks. The reason is that payday loans are available for small amounts of money, for shorter periods of time. Since the lenders realize that the associated risks are small, they can provide financial assistance to a larger number of consumers.
All the terms of the loan, including the fees and the interest to be charged by the lenders are clearly stated beforehand. So the borrower is well-informed on the amount he is liable to pay back. There are no hidden charges. This business is now highly monitored and controlled due to the bad publicity it has received in the past.
Perhaps, now you can better appreciate the reasons that prompt people to patronize payday loans. Their benefits include easy and quick availability, and if you realize how to best exploit these loans, you won’t be scared of utilizing them.
Self Employed Retirement Options – Ways to Plan For a Secure Small Business
Self employment is an attractive option for many, particularly in an uncertain economic climate. Instead of searching for a new job following a layoff, legions of workers are deciding to create their own job by working for themselves. While controlling the terms, conditions and nature of the way in which one will earn a living may be tremendously appealing, the singular focus on building a business may obscure the important task of retirement planning. Fortunately, there are numerous self employed retirement options of which independent business owners can avail themselves and work towards a stable, secure future.The perks of working for oneself are innumerable, but the substantial amount of self employment tax that must be paid is seen by some as a significant drawback to such an arrangement. It is important to note, however, that there are multiple tax-advantaged self employed retirement options that serve to balance what may initially be viewed as a negative. Retirement plans available to self employed individuals often assist them in allocating considerably more money for retirement than conventional wage earners would find possible. Among the most common such plans are solo 401(k) plans, Roth IRAs, simplified employee pensions (SEPs) and Keogh plans.One of the self employed retirement options for self employed individuals is the solo 401(k). Under this type of plan, a contribution of up to 100% of the first $16,500 earned by an individual as a result of self employment or as compensation as an employee of his or her own company may be made and deducted. Individuals of age 50 or over may contribute up to 100% of the initial $22,000 earned in the same manner. In addition to those allocations, amounts not exceeding 25% of income earned in either manner may be contributed to the plan and deducted. In order to qualify, this type of plan must be established by December 31 of the tax year.Roth IRAs and spousal deductible IRAs are other self employed retirement options for independent business owners to explore. These vehicles are often used as a method of supplementing other retirement plans, as they can be used simultaneously with other breeds of retirement packages. Funds dedicated to Roth IRAs are nondeductible, however the earnings amassed are tax free, and no taxes will be assessed upon withdrawal of the funds. Individual taxpayers may contribute only $5,000 annually, while couples are capped at $10,000, subject to generous levels of income phaseouts. Under the spousal deductible IRA, any spouse may make contributions of an additional $5,000 if their spouse makes contributions to their employer’s retirement package, provided that their gross adjusted income is not more than $167,000, combined.SEPs, or simplified employee pensions are tremendously simple, basic retirement vehicles that represent one of the most fundamental of the self employed retirement options. These plans allow self employed individuals to contribute and then deduct a maximum of 20% of income they earn through self employment endeavors, or up to 25% of income earned as an employee of one’s own company. The self employed individual may alter the percentage of the contribution made each year, which can be a valuable feature in years where cash flow is uncertain. SEPs may be put in place anytime up to the date of any income tax return extension granted to the taxpayer, and there is no IRS annual reporting requirement for this type of plan.
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